The first sustainable fashion marketplace
HOW WE CAME TO BE
Reported by the United Nations, fashion is the second-most-polluting industry globally, responsible for contributing 8-10% of global CO2 emissions and exploiting both labourers and landscapes.
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In 2021, Canada’s domestic apparel market was valued at $12.7bn
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However, the sustainable interest is there!
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The Global Fashion Agenda found that 75% of fashion consumers viewed sustainability as extremely important, represented by a $6.3 billion ethical fashion market.
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Although the demand for sustainable fashion is rising, there is a gap between sustainable brands available and consumer knowledge of said brands.
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How did we solve this issue? Lente collates sustainable brands into one marketplace that is easy to navigate.
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Users will be able to access environmental, social, governance information on existing sustainable fashion brands and then purchase apparel on the spot from certified sustainable brands!
THE TIMELINE OF LENTE
2019
Launched an Instagram account (@slowandsustained) to post our favourite sustainable apparel brands and raise their awareness to consumers
2020
Completed market research in Toronto, surveying 18-35-year-olds to understand their favourite websites and applications for clothes shopping
2021
Conducted a strategic business analysis to determine our competitive placement in the fashion industry
2022
Identified 16 Canadian B Corp Certified brands to feature on the marketplace
2022
Collaborated to develop a prototype of the marketplace
Future
Will scale to include US and UK B Corp brands. Additionally aims to branch to include other standards, such as the Global Organic Textile Standard.
Seeking our first round of funding for the premiere of Lente
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2022
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